“POSIPOSY” is a rickshaw used for transportation in Madagascar.
In the city, which is always noisy and jammed with heavy traffic, the sound of the pusps’ brakes, “gee-gee!” The sound of the brakes of the puspusy is always heard, and negotiations between travelers and drivers are always difficult. However, unlike cabs and trains, pusps are driven slowly by human power, and the fresh breeze is pleasant to the whole body as you ride leisurely, taking in the scenery and the people on the road.
The scenery you see before and after the ride is different. Humor that allows you to constantly renew yourself.
With illustrator Toshiyuki Fukuda as the designer, this is a brand that produces and distributes products that make you feel as if you are traveling through your everyday life as yet undiscovered, following your own curiosity.